Tulsa World – Gerald Jackson, a member of Crowe & Dunlevy’s Litigation & Trial Practice Group, discusses how to fight back against fake online reviews. Some studies indicate that nearly 70 percent of consumers trust online reviews. For any business, a negative review is inevitable but can usually be dealt with promptly and directly by addressing the identified problem. But what about fake reviews or social media postings falsely attacking your business? Such reviews typically come from a disgruntled former employee or customer or, even worse, a competitor trying to damage your business’ reputation. More.