New digital presence brings Crowe Dunlevy’s trusted, comprehensive, collaborative and dependable brand to life.
Crowe Dunlevy today announced the launch of its newly redesigned website, a modern digital platform that reflects the firm’s sophisticated capabilities, collaborative culture and commitment to delivering exceptional value and results for clients.
The new site represents more than a visual transformation. Built around Crowe Dunlevy’s positioning for the future, the website tells the story of a firm with deep roots, broad capabilities and a decidedly forward-looking approach to solving clients’ most consequential legal and commercial challenges.
“This new website tells the Crowe Dunlevy story with greater confidence and clarity. Our firm has an extraordinary history, but what excites me most is where we are going,” said Crowe Dunlevy President & CEO Adam Childers. “We have talented lawyers doing sophisticated work for clients across the region and the country, and we have a culture built around working together to get the right result. This site reflects both the strength of our foundation and the energy of our future.”
At the center of that positioning is a clear promise:
When legal or commercial pressures intensify, you need lawyers who are agile, intentional and built for performance-driven problem-solving. Crowe Dunlevy, long involved in shaping the laws and regulations that govern how business gets done in Oklahoma, uses that deep perspective to deliver modern, high-value successes for clients across the Southwest and nationwide.
The site brings that promise to life through four attributes central to the Crowe Dunlevy brand: Trusted. Comprehensive. Collaborative. Dependable. Those attributes grew from the firm’s broader brand and positioning work and reflect qualities Crowe Dunlevy wants to demonstrate through its client experience, capabilities and culture.
Trusted
For more than 120 years, Crowe Dunlevy has built enduring relationships while helping businesses and individuals navigate sophisticated legal matters. The new website pairs that legacy with a contemporary presentation designed to convey the confidence, experience and perspective clients expect from the firm.
Comprehensive
With offices in Oklahoma City, Tulsa, Dallas and Houston, Crowe Dunlevy provides transactional and litigation services across a broad range of practices. The redesigned site makes those capabilities easier to explore while demonstrating how the firm draws upon multiple disciplines to address complex business and legal challenges.
Collaborative
Collaboration is more than a cultural aspiration at Crowe Dunlevy. The firm’s positioning work describes an interconnected, non-competitive culture that emphasizes the collective over individual stardom and highlights multidisciplinary collaboration as a key differentiator. The website is designed to reinforce that philosophy, helping clients see not simply individual lawyers, but the strength and breadth of the team behind them.
Dependable
Clients facing high-stakes decisions need more than legal knowledge. They need lawyers who are responsive, practical and committed to their success. Crowe Dunlevy’s positioning work identified stability, consistency, efficiency and sophisticated counsel delivered through genuinely collaborative relationships among the issues clients value. The new website reflects those expectations throughout the client experience.
The positioning work behind the new site was intended to modernize and unify the firm’s voice while more clearly communicating the sophistication, geographic reach and capabilities of Crowe Dunlevy’s lawyers.
“We didn’t want to simply build a better-looking website. We wanted to tell a better, more authentic story about Crowe Dunlevy, said William H. Hoch, Crowe Dunlevy’s Vice President of Marketing. “Every element of the new site was developed with our clients and audiences in mind, and with a clear understanding of what distinguishes this firm: trust earned over generations, comprehensive capabilities, genuine collaboration and a dependability our clients can count on when the stakes are highest.”
The new site also provides a platform for Crowe Dunlevy to demonstrate its experience through richer lawyer biographies, practice and industry content, thought leadership and stories that show how its attorneys help clients address complex legal and business challenges.
“Our brand attributes aren’t simply words we want associated with Crowe Dunlevy. They represent expectations we set for ourselves,” said John Eix, Crowe Dunlevy’s Director of Business Development & Marketing. “Trusted. Comprehensive. Collaborative. Dependable. The new website gives us a powerful platform to demonstrate what those words mean through our people, our work and the experience we provide our clients.”
Key features of the new site include:
- Immersive homepage: a full-width video tour of the firm’s offices across Texas and Oklahoma, a featured lawyer carousel, and spotlighted representative matters.
- Faster search: predictive global search and instant search for People, News, and Experience display results as visitors type.
- More personal attorney bios: each professional is featured with two headshots, one polished and one that captures their personality, along with a Defining Strengths box highlighting services, industry focus, and differentiators.
- New Experience section: a dedicated home for the firm’s representative matters, linked to related attorney bios and service pages.
- Visual service and industry pages: images and a grid and list toggle make it simple to find the right service.
- Improved navigation: sticky navigation, dedicated office pages, an image-rich history timeline, and Print to PDF formatting across the site.
Eix also wanted to recognize the exceptional work done by Crowe Dunlevy’s Tyler Elliott and Colleen Trammell in preparing the site for launch and by marketing strategy and technology company Content Pilot, including Deborah McMurray, Lily Vargas and Keith Wewe.
“The best client relationships are built on trust, transparency and the willingness to listen beyond what’s said. From Crowe Dunlevy’s leadership and lawyers to its marketing and business development team, everyone was engaged, accessible and invested in getting it right,” said Content Pilot CEO Deborah McMurray. “That openness allowed Content Pilot to understand not just what the firm wanted, but what it needed—and translate those insights into a distinctive website strategy, compelling design, thoughtful development, and GEO-forward content that reflects who Crowe Dunlevy is and all it has to offer.”
Crowe Dunlevy operates from offices in Oklahoma City, Tulsa, Dallas, and Houston and serves clients on sophisticated matters extending well beyond Oklahoma and Texas.