In NCAA V. Bd. of Regents of the Univ. of Oklahoma, the United States Supreme Court struck down the “television plan” of the National Collegiate Athletic Association (NCAA), which was designed to limit the total television broadcasts of college football games and the number of appearances of individual schools, as well as to fix the compensation to be received by individual schools. A 1995 article in the Oklahoma Law Review documented the increase in television broadcasts and television revenues – as well as the increase in live attendance– that followed the Supreme Court’s opinion. Now, nearly 35 years after the Supreme Court’s opinion (and over 20 years after the original article), Mary H. Tolbert and D. Kent Meyers take a brief look at the continuing impact of the NCAA opinion. More.